Ananya Panday’s Double Role for Limca
Ananya to Run Limca’s Social Media Game
Mumbai
(Anil Bedag): India’s iconic lime ‘n’ lemon beverage brand Limca has
taken a refreshing leap into the digital age by appointing Ananya Panday
as not just its brand ambassador, but also the face behind its social
media voice. This move goes beyond a traditional endorsement, signaling a
shift toward building a more authentic and engaging relationship with
its audience.
For over
five decades, Limca has been synonymous with instant refreshment. Now,
the brand is gearing up to deepen its connection with Gen Z, and
Ananya’s vibrant personality, strong social media presence, and natural
relatability make her a perfect fit.
Through
the new ‘Feel the Taazgi’ campaign, Limca is evolving from being just a
beverage to becoming a digital experience. From curating Instagram
feeds to driving trending content, Ananya will shape how the brand
looks, speaks, and interacts online.
This
initiative reflects a broader change in modern branding—where
conversations matter more than commercials. With Ananya at the helm,
Limca’s voice promises to be fresher, more dynamic, and closer to its
audience than ever before.
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Entertainment
